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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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Canadians Get To Rock Out With New Visa Infinite Music Series

By Dave Forde / June 20, 2012

As they look for more ways to add value to their portfolio of premium and unique account holder experiences, Visa Canada recently announced the launch of the Visa Infinite Music Series, an exclusive benefits program that gives Visa Infinite account holders once-in-a-lifetime access to some of the world’s most popular artists through intimate events and […]

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mononews Website Wins Gold Hermes Creative Award

By Dave Forde / June 13, 2012

Within the world of communications and public relations, Montreal-based mononews has a niche, they are a “news distribution service dedicated to lifestyle, arts and entertainment news.” However being a newer service to the market place they are growing and getting recognized for value they bring to the table.

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Krista Webster Appointed President of Veritas Communications

By Dave Forde / June 13, 2012

Today, Veritas Communications announced the appointment of Krista Webster as the new president of the Toronto-based public relations agency. She takes over for Beverley Hammond, Formerly President and CEO, who has assumed the role of Veritas Chair. Krista joined Veritas in

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Are Dead Hyper-Links Killing Your Pitch?

By Dave Forde / June 13, 2012

Today’s PR tip is simple – double check that hyperlinks and website you are pitching are working and active. We recently got a press release sent to us over at Profectio and quickly started writing up the story, going back and forth with the PR contact to get more information and screen shots. As a final task we clicked on the link to the new website and got a domain place-holder message, you know the generic text to identify the domain has been purchased but nothing has been added to the site.

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Mosaic Helps WestJet Take Off To New York With Street Campaign At Yonge and Dundas Square

By Dave Forde / June 8, 2012

Toronto’s downtown streets have been taken over today as WestJet, along with the help of Mosaic launch a new campaign to help announce the launch of the availability of flights to New York’s LaGuardia airport. WestJet has deployed 100 Statues of Liberty representatives to give out prizes of 100 per cent off the base fare of a round trip to Celebrating the addition of these new

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Profectio: Match Marketing Group Acquires OSL Marketing Group

By Dave Forde / June 8, 2012

As they look to expand their offering across North America, Match Marketing Group acquired OSL Marketing Group this week for an undisclosed sum. OSL is a based in Toronto independent marketing, promotion and digital agency, clients include PepsiCo, Mars, ConAgra Foods, Yum! Restaurants of Canada, Medic Alert and Energizer.

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BMO Says One in Three Canadian Businesses “Likes” Social Media

By Dave Forde / June 8, 2012

BMO Bank of Montreal recently released the results of a new study that suggests that a third of Canadian businesses have a social media presence. The same number of entrepreneurs suggest that social media has helped their business prosper.  It is no secret that over the years, social media has become an integral part of everyday […]

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CASACOM Wins Gold At SQPRP Excellence Awards

By Dave Forde / June 8, 2012

CASACOM took home Gold in the Event category at the SQPRP (Québec Society of Public Relations Professionals) Excellence Awards, for the Association of Consulting Engineering Firms’ (AICQ) first “doors open” event: Vues de l’intérieur. The Montreal and Toronto strategic communications consulting firm was represented by Jean-Benoît Houde, Director,

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