Brenda Fiala is a Executive Vice President of Strategy in the Wunderman Network, and leads a global strategy function and the global strategy & planning council for the agency. Brenda’s collaborative and performance-focused leadership style delivers results through a passionate pursuit of data, insight, and practical solutions. She believes that deep insight vigorously pursued drives bold and breakthrough programs for clients. Today, brands need to live in four dimensions – they must build a relationship over time. With a PhD in Human Development and a Masters in Chemistry, she is the unique combination that embraces data and also has the ability to see how it impacts hearts and minds.