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Each day the roars and rally cries continue to grow louder and Canadians encourage each other to get vaccinated. Recently Stella Artois Canada announced its “A Chalice on Us” campaign encouraging Canadians to rally for the country’s recovery and make the moments we come together over a beer and a meal even better.
Stella Artois is aiming to empower Canadians to get involved in supporting the recovery of the economy. As restrictions begin to lift, and people begin to safely gather again at their favourite places, the hard hit restaurant industry will directly see the benefits. Stella Artois is providing Canadians with a $10 voucher to use at any participating restaurant across Canada.
“At Stella Artois, we are committed to supporting the safe and strong recovery of our nation, and being able to be together again at the places and with the people we have missed so much,” said Mike Bascom, Senior Director, Marketing, Stella Artois. “A Chalice on Us is about Canadians safely uniting, supporting local restaurants, making memories and celebrating milestones.”
This new campaign is another iniatitve by Stella to support Canadian restaurants and bars that have been hit due to COVID-19 related lockdowns through its Rally for Restaurants program. The gift card program has infused nearly $1 million into the restaurant industry since it was announced in April 2020.
“We pride ourselves on stepping up both in times of need and in times of great celebration, and the past year has been no different,” said Bascom. “Canadians should take pride in how far they’ve come and we want to say thank you by providing them with A Chalice on Us.”
Canadians can get involved in the The Rally for Restaurants program using promo code CHALICE to receive a $10 voucher (while supplies last) to use at any participating restaurant across the country.
For more information or to collect your voucher, visit www.rallyforrestaurants.ca.
Agencies behind A Chalice on Us Campaign?
- Public Relations: Veritas [TCO]