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Vital Proteins, a leading collagen brand, has turned to actress Jennifer Aniston, are shaking up the Canadian wellness industry as part of a new global partnership. As the brands marks its its one year anniversary in Canada they have turned to Jennifer as the Chief Creative Officer, for Vital Proteins. This new partnership will allow Jennifer to put her spin on new product innovations and overall brand strategy.
Jennifer has incorporated Vital Proteins into her daily routine since 2016 so this partnership is a natural fit for the two.
“We’re really excited to welcome Jen and her valued perspective to the Vital team,” said Kurt Seidensticker, Founder and CEO of Vital Proteins. “We’ve all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic. We are teaming up together to inspire the world to live healthy, and more vibrant lives.”
Vital Proteins will be launching a campaign starring Aniston in Canada this May, which will serve as a day-in-the-life look at how the actor incorporates Vital Proteins into her wellness journey, you can get a sneak peak in the video above.
Agencies behind Vital Proteins Campaign?
- Public Relations: Strategic Objectives [TCO]