Vancouverites are you thirsty for a refreshing beverage? Then it is time to head over to the Peach Sour Sample Shop, an immersive 10-day pop-up shop in the heart of Vancouver. Granville Island Brewing (GIB) was looking for a way to embrace the warmer weather while launching their new summer beer, Peach Sour. The pop up opened last Friday, May 14th and has generated over 8.2 million impressions from 170 traditional media and social hits.
In partnership with the Vancouver Food Bank and Granville Island neighbour Lee’s Donuts, the 10-day activation is running until Monday, May 24th. With instagrammable photo walls (see photo gallery belod) and limited edition Peach Sour donuts by Lee’s, the shop has been giving Vancouverites the opportunity to interact with and experience the beer through an interactive way, while upholding strict COVID-19 safety protocols.
Embedded in their roots, GIB prides itself on giving back the community and is doing this through the Can-for-a-Can donation program where one canned food item can be exchanged for a digital token to redeem a pint of Peach Sour.
Peach Sour Sample Shop Photo Gallery:
Agencies behind Peach Sour Sample Shop Campaign?
- Public Relations: Citizen Relations Canada [TCO]
- Influencer Relations: Citizen Relations Canada [TCO]