Brands On The Move: HEXO Corp, Coca-Cola

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

Brand on the MOve – In, Up and Out

Here is a roundup of Canadian brands over the last week in our Brands On The Move column.

HEXO Corp

HEXO Corp is looking to capitalize on Cannabis 2.0 announcing they will be acquiring 48North Cannabis Corp.

“As we continue down our path towards achieving a top two position in Canada by adult-use sales, we are looking forward to welcoming the 48North team into the HEXO family.” said Sebastien St-Louis, CEO and co-founder of HEXO Corp.

Coca-Cola

The consumer beverage space is tough space as brands are constantly fighting for more market share.  As they continue to re-focus strategies post pandemic losses Coca-Cola [TCO] has announced they pull the plug on their energy drink plans and stp selling then in Canada and the US by the end of the year.

“As we emerge stronger from the pandemic, our strategy is focused on scaling big bets across a streamlined portfolio and experimenting in an intelligent and disciplined manner,” said Alex Ebanks, senior manager of business and brand communications”

Has your brand made any interesting moves, let us know.

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