Brands On The Move: Greyhound Canada, Kids Help Phone, Aurora Cannabis

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

Brand on the MOve – In, Up and Out

Here is a roundup of Canadian brands over the last week in our Brands On The Move column.

Greyhound Canada

COVID-19 has hit many industry but it’s latest business casualty is Greyhound Canada who is shutting down the business permanently.  In a statement issued to media they said – “A full year without revenue has unfortunately made it impossible to continue operations. Thank you to our dedicated staff for their commitment and service.”

Kids Help Phone

The national charity organization that supports youth across Canada hits a major milestone – 20 years.  As part of the celebration they are hosting a fundraiser called Dance + More for Tomorrow powered.  The Kids Help Phone event aims to raise awareness around the mental health crisis facing young people during the COVID-19 pandemic and features a number of Canadian performers.

Aurora Cannabis

Took another major hit as they reported a financial loss in their quarterly earnings report yesterday. As a result a number of cost cutting strategies will be implemented in the coming months. However we can expect the company to find new ways to diversity their business model to find new products leveraging domestic medical, international medical, and adult-use platforms.

Has your brand made any interesting moves, let us know.

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