Roncesvalles Village Business Improvement Area (BIA) recently launched its LOCAL HEROES campaign for National Superhero Day. This latest campaign was launched to support small and locally owned businesses in the Roncesvalles neighbourhood during the imposed Ontario-wide lockdown.
“There continues to be so much strain on small businesses. Closures and confusing changes to restrictions have left their mark on small business communities provincewide. I will continue calling on the provincial government to step up and save our main streets, providing small businesses direct financial compensation to weather the pandemic and ensure all are safe. I love celebrating the community members who continue to shop and support local. I urge everyone to keep supporting your communities by shopping local and continue being ‘local heroes.” MPP Bhutila Karpoche, Member of Provincial Parliament Parkdale-High Park
Local Roncesvalles businesses and @roncesvillage are posting the fun, vibrant messages, engaging with the community in their search of folks to call a #LocalRoncyHero. This call to action will encourage shoppers to post their local purchases or experiences on their social media channels, tagging the respective businesses and hashtagging #LocalRoncyHero. Every week a winner will be announced, and they will be rewarded with a custom personalized comic book cover and their “hero” cover shared on the @roncesvillage social feeds, along with printed versions of the posters put up in small businesses throughout Roncesvalles to show their involvement their love for their local community “heroes”. Winners will also receive a printed and framed copy of their one-of-a-kind superhero cover. As an additional part of the campaign, playful direct mailers will be sent to the Roncesvalles neighbourhood, which will include a superhero
mask cut-out so that anyone can be a hero in their own backyard.
Agency Behind Roncesvalles Village Business Improvement Area’s Local Super Heros Campaign:
- Wild Child Group PR [TCO]
- The Local Collective