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- Television and online/digital campaign with 2-3 produced spots.
- Paid media campaign to create awareness about the changes and/or promote additional service being implemented.
- Back-to-school campaign targeted to the students at the major universities in the organization’s service area. Tactics typically include inclusion in new freshman materials, digital/social media, and on-campus digital and print signage.
- Industry: Transportion
- Due: May 5, 2021
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