Maple Leaf Foods [TCO] knows that a thing or two about sustainable meat and poultry products and to help celebrate Earth Day the brand is releasing their Picture a Better World Climate Change Colouring Kits. The Colouring Kits, consisting of custom climate-themed crayon colours and colouring book. The limited edition kits will be available for Canadians to order online free of charge beginning April 22, 2021. The Maple Leaf brand’s Earth Day initiative reflects Maple Leaf Foods’ commitment to sustainability and climate education and is another step in its purposeful journey to become the most sustainable protein company on earth.
Canadians are concerned about climate change, with 96 per cent reporting that they care about protecting the environment and 92 per cent wanting to make a positive environmental impact, according to a 2020 survey conducted by Angus Reid and Maple Leaf Foods. Maple Leaf’s climate-themed crayons and colouring book is a small way that the brand is addressing these expectations and helping Canadian families understand the importance of climate action now.
“Restore Our Earth” is the Earth Day 2021 theme
With the Restore Our Earth as the Earth Day 202 theme, Maple Leaf Foods Picture a Better World Climate Change Colouring Kits were designed to the realities of climate change from coast-to-coast with the introduction of six unconventional crayon colours: “Ocean Green,” “Sky Orange,” “Grass Yellow,” “Forest Black,” “Sand Blue” and “Freshwater Brown.”
“Climate change is happening now, making it essential that education and climate action also happens right now,” says Tim Faveri, Vice President of Sustainability and Shared Value, Maple Leaf Foods. “Maple Leaf is committed to doing our part to create a healthy planet for future generations and we are proud to share this commitment with Canadians in a way that brings families and communities together.”
Maple Leaf wants to encourage quality family time while also enabling climate education, and the Climate Change Colouring Kits is the brand’s way to offer just that.
Agencies behind Maple Leaf Foods’ Picture a Better World Climate Change Colouring Kits. The Colouring Kits Campaign?
- Public Relations: Strategic Objectives [TCO]