Earth Day is quickly approaching, it officially takes place on April 22, 2021 and Coors Seltzer has launched a new way that you can volunteer. All Canadians have to do is skip the shower, turn their camera off and sip on a hard seltzer.
As the first hard seltzer rooted in a social purpose with every 12-pack helping to restore 1,000 litres of Canada’s waters through a partnership with Change the Course, Coors Seltzer is calling on Canadians to skip the shower on Earth Day. Why? Working from home has many Canadians on a morning shower routine to be camera-ready for their day filled with video conference calls. By skipping a five-minute shower, Canadians can save an average of 100 litres of water and give themselves permission to keep their camera off all day while ‘volunteering’. If they choose to sneak a sip of Coors Seltzer off camera during an afternoon meeting, they’ll be doing double-duty for the waters.
“Our current reality has made it difficult to get out and volunteer, and we know Canadians are exhausted from the pressures of this camera-ready world,” says Ava Gladman, Brand Manager, Coors Seltzer. “As the brand who is on a mission to make giving back refreshingly easy, let’s take this pledge for the waters and enjoy peak comfort while doing it.”
Ready to get involved? Make an Earth Day pledge via @CoorsLightCanada’s Instagram. Share one of the Coors Seltzer volunteer pledge posts on your story tagging @CoorsLightCanada and using #CoorsSeltzerVolunteer and you’ll even receive a Coors Seltzer gift to cheers with for your hard work.
Agencies behind Molson Canadian D+I Broadcast Special Campaign?
- Public Relations: Citizen Relations Canada [TCO]