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Apparel company Vans recently dropped their House of Vans 2021 program with an all digital experience running from March 22 – 25, 2021. The event brings together Vans’ brand pillars – skate, art, street culture and music – for a celebration of creativity and individuality. This year, the concept has been adapted into an online experience featuring an interactive skatepark, community market, artist workshops and a streamed musical performance. For the Vans team this year’s event is quite unique as they find new ways to create a cultural meeting place where the Vans family can gather.
“House of Vans is all about uplifting our creative community by providing them with a unique experience that champions self-expression. Since we can’t celebrate together in person this year, we’ve created an engaging digital platform to unite Vans fans – a place to learn, feel inspired and have fun,” says Alex Auchu, Marketing Director at Vans Canada.
To bring the iconic event online, Vans teamed up with Ryan Thomas Monahan to handcraft a miniature, seven-story House of Vans. Users can view the art show, shop the community market and watch skate video tutorials. Video tutorials will be viewable with French and English captioning.
Agency Behind the Ready to Reimagine Campaign:
- BICOM [TCO]