Online mattress brand Endy [TCO] launched its latest campaign this week and one that is definitely needed. Endy has launched their year-long Healthcare Heroes Giving Campaign, which will transform hospital on-call rooms across Canada by outfitting them with the brand’s beloved and Canadian-made Endy mattresses. This new programs another piece of the brand’s commitment to give back to the community, specifically to donat more than 10,000 mattresses to-date to Canadian charities and hospitals.
“We are committed to transforming hospital call rooms across Canada, and supporting the doctors and nurses who are fighting on the frontlines for us,” said Rajen Ruparell, Chairman & Founder, Endy. “When we learned that our frontline workers were sleeping on stretchers at the height of the pandemic, we knew we had to do something. It is our responsibility as a Canadian technology and e-commerce leader to step up when called upon.”
There is a growing need for mattresses in hospital due to the impacts of COVID-19 and the overwhelming pressure on Canadian healthcare worker – Healthcare Heros. A physician from St. Paul’s Hospital in Vancouver, B.C., reached out with an emotional ask: Doctors and nurses were working longer hours than ever before, with no comfortable place to rest between patients and on overnight shifts. They needed mattresses, and Endy answered the call, donating enough Endy Mattresses to overhaul St. Paul’s intensive care unit and critical care unit call rooms.
Expanding this initiative is a key priority for Endy in 2021. To kick off the newly expanded, year-long Healthcare Heroes Giving Campaign, Endy is now providing six hospitals, bringing the total number of hospital partners to-date to 13 nationwide: University Health Network (Toronto Western Hospital and Toronto General Hospital) in Toronto, ON; Scarborough Health Network (Scarborough General Hospital, Birchmount Hospital, and Centenary Hospital) in Scarborough, ON; and Hôpital Pierre-Boucher in Longueuil, QC.
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- Public Relations: Talk Shop [TCO]