To help celebrate International Women’s Day 2021, Mercedes-Benz Canada has partnered with internationally renowned Canadian fashion label Pink Tartan on The She’s Mercedes Power Suit Project. Launching on International Women’s Day, the collection was developed in collaboration with three high-profile Canadian women — Mitsou Gélinas, Melissa Grelo, and Stacey McKenzie — and features three suits each reflecting an interpretation of what constitutes a “power suit.”
She’s Mercedes is a global platform created by Mercedes-Benz with the goal to celebrate and connect successful women, empowering them to be their best by inspiring confidence, innovation, and collaboration. The She’s Mercedes Power Suit Project explores how every woman expresses her own power differently and celebrates how personal style can amplify the confidence that shines from within.
The collection is available for purchase online at pinktartan.ca, with fifteen per cent of the proceeds from the suits will go to the Dress for Success Canada Foundation, a non-profit organization that provides professional attire to low-income women, helping to support them in the job search and interview process.
“The goal of the She’s Mercedes Power Suit Project is to spark conversations about how women achieve and exude confidence,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada. “Through this collaboration, we worked with three successful Canadian women who shared their stories of finding self-confidence and their unique perspectives on personal style as a tool to express it. We hope their stories will inspire women across Canada to consider the roots of their own confidence, to explore new ways of expressing themselves, and to take steps to help empower the women in their own lives.”
Throughout their respective careers Mitsou Gélinas, Melissa Grelo, and Stacey McKenzie have each always “dressed for success,” been high achievers while supporting the next generation. The photo and content series can be seen at www.mercedes-benz.ca/powersuit, the suit is a metaphor for an extra boost of confidence and the powerful act of women supporting and empowering one another.