Strategic Objectives [TCO] is getting ready for Spring 2021 as the agency has signed its newest client to their roster. Strategic Objectives has been appointed the agency of record (AOR) for public relations and social media management for Weber-Stephen Canada (Weber), the world’s premier manufacturer of charcoal and gas grills and grilling accessories.
In the assignment they will will work with Weber on a social media and public relations strategy that establishes valuable media and influencer relationships, brings timely and relevant storytelling opportunities to the table and highlights brand innovation, new products and outdoor culinary leadership.
Who was Weber-Stephen Canada previous AOR?
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