
Brand new year, brand new wins as 1Milk2Sugars [TCO] has been named Public Relations Agency of Record in Canada for cosmetics company, e.l.f. Cosmetics and new lifestyle beauty brand, Keys Soulcare.
e.l.f. Cosmetics (short for “eyes. lips. face.”) launched in 2004 with its inclusive, accessible, vegan and cruelty-free beauty. Keys Soulcare is looking to bring new meaning to beauty by honoring ritual in your daily life and practicing intention in every action with a line of clean, cruelty-free, dermatologist-developed products.
1Milk2Sugars won the business following a virtual presentation to e.l.f. stakeholders, was selected based on its reputation for bold strategies as well as its breadth of experience and proven results in the category.