e.l.f. Cosmetics (short for “eyes. lips. face.”) launched in 2004 with its inclusive, accessible, vegan and cruelty-free beauty. Keys Soulcare is looking to bring new meaning to beauty by honoring ritual in your daily life and practicing intention in every action with a line of clean, cruelty-free, dermatologist-developed products.
1Milk2Sugars won the business following a virtual presentation to e.l.f. stakeholders, was selected based on its reputation for bold strategies as well as its breadth of experience and proven results in the category.