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Canadian sports and nutrition drink maker BioSteel has signed a multi-year agreement to become the official sports drink partner for the Dallas Mavericks. The partnership includes prominent branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s state-of-the-art BioSteel Practice Facility. Brand integration at these facilities will include a variety of elements such as digital and static signage, practice jersey sponsor, home and visiting team chairbacks, and the courtside LED end pad TV signage. The company’s logo and branding will also be featured on coolers, cups, squirt bottles and towels on the sidelines beginning in the 2021 season.