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The 2020 holiday season is quickly approaching and Hudson’s Bay [TCO] is once again helping Canadians celebrate as they come together in safe ways with their families and loved ones. The retailer has kicked of its 2020 Holiday Campaign ‘A Call to Joy’ and tapped 2020 Emmy Award winners and stars of Schitt’s Creek Catherine O’Hara and Annie Murphy to be the bring stars of the holiday initiative. From the Holiday Traditionalists, Festive Flaunters and Merry Modernistas to Holiday Hibernators and the Yuletide Uniters, Hudson’s Bay wants Canadians to celebrate in ways that bring joy and happiness this season.
“Growing up with my big family in Toronto, I was excited every year to see the beautiful holiday window display at Hudson’s Bay. I was also thrilled knowing my Mom and Dad would be buying our Christmas presents there! So I’m very happy to join this festive campaign celebrating Canadians and our colourful holiday season,” says Catherine O’Hara.
“The magic of the holiday season is spreading joy and that’s what Hudson’s Bay’s campaign ‘A Call to Joy’ is celebrating,” says Annie Murphy. “For me, that joy is sobbing through ‘It’s A Wonderful Life’ in front of the family Christmas tree.”
“We know that Canadians need some optimism and joy as we head into the holiday season,” says Meghan Nameth, Chief Marketing Officer, Hudson’s Bay. “We took the time to understand the customer mindset – what they are prioritizing, what they are craving, and what matters most to them. Our hope is that having two Canadian fan favourites deliver some lighthearted humour, paired with the nostalgia of our windows and meaningful gift ideas will help to make this holiday season shine brighter.”
Hudson’s Bay has created :15, :30 and :60 second spots as part of the campaign that will appear on all digital Hudson’s Bay platforms and during primetime television.