Stop making bad decisions about agency partners - get early access to the Agency Scoreboard »

WonderBra’s Latest Campaign Gets Authentic For New Wave Collection

Become A Member Today - PR In CanadaGet even more from PR In Canada

Want to learn more? View Individual & Corporate Membership options

WonderBra, by ImagoWonderBra has released their latest campaign to help showcase their new collection, New Wave. The iconic Canadian underwear company is aiming to showcase camaraderie between woman and has brought together a number of Canadian women who share a bond and authentic relationship.

“Throughout this campaign, we wanted our primary ethos to shine through: Be your own kind of Wonderful. We’ve always believed in women supporting women and WonderBra is proud to stand for the trust and honesty that connects them,” says Marianne Cobb, General Manager – Canada at Hanesbrands Inc.

The campaign was broken down into a series of video sequences supported by an entirely digital media strategy. One of them features a well-known social media duo, best friends Audrey Rivet and Sarah Babineau, who have agreed to bring their voices to the campaign.

Agencies behind WonderBra Campaign?

  • Public Relations: bicom [TCO]

Help Me Find