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Foot Locker has kicked its multi-city installations in a sneaker and basketball celebration, it is set to be featured in New York, Los Angeles, Detroit, Philadelphia and Toronto. Local designers from each respective city – Ndubisi Okoye, Esmaa Mohamoud, Laci Jordan, Mr. Flower Fantastic and Distortedd – will showcase their love of the game and hometown pride through their unique and distinct artistic mediums.
Foot Locker has a long standing heritage within sneaker and basketball culture, the brand commissioned these local art installations to spotlight elements of the game through the lens of the artists; allowing them to highlight their own artistic expression of the game.
“Recognizing the unique year it has been and witnessing the passion, creativity, content and love for the game of basketball prevail – despite the challenges – we wanted to create something to commemorate that,” said Richard McLeod, Vice President of Marketing for Foot Locker, North America. “These local works of art are a continued celebration of our community’s passion for the culture of basketball.”
Foot Locker is championing the love of basketball with this creative series to celebrate the game we love, the culture that surrounds it and the communities that support it – while continuing to offer access to the unique looks, the hottest drops and the culture curators inspired by it.