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SickKids VS Limits campaign is quickly approaching another historic milestone of one million donors. This week, SickKids Foundation launched the next phase of its campaign which will celebrate the strength of patients past and present by building a Monument to the Brave. Featuring authentic Bravery Beads patients have earned, the monument will be designed and built by renowned artist Nico Williams and installed in the new SickKids as a symbol of the courage patients demonstrate during their healthcare journey.
“Celebrating our patients’ million acts of bravery as we approach one million donors to the country’s largest healthcare fundraising campaign seemed like a very natural and serendipitous opportunity,” said Angela Murphy, vice president, Campaign, SickKids Foundation. “It is because of these donors that we will be able to build a new state-of-the-art SickKids where kids will receive the unparalleled care they need, and during these extraordinary times, this support has never been more important.”
Now, SickKids is calling on patients to donate their Bravery Beads to be part of the monument paying tribute to their experience. Bereaved parents and siblings are also welcome to participate in honour of their loved one. Patients and family members can learn more about the Monument to the Brave and how to donate their Bravery Beads by visiting DonateYourBravery.ca.
“The obstacles that SickKids patients face are a stark reminder of how strong these kids are, and the Bravery Beads are the badges of honour they earn with every step along the way,” said Williams. “As an artist specializing in beadwork, I can’t think of anything more inspiring. I am honoured to have been invited to create an installation that will celebrate their bravery and generosity of spirit, and I am grateful for the trust they have instilled in me to create this legacy.”
From October to December, five giant 10-foot Bravery Beads will appear throughout the city of Toronto as part of the rallying cry to patients and potential donors to be a part of this historic moment for SickKids. The first giant bead, earned by patients for completing their course of treatment, was unveiled today at CF Toronto Eaton Centre where it will remain until November 10. Giant beads will also be installed at SickKids, CF Sherway Gardens, Union Station and Vaughan Mills.
As part of the campaign branded digital boards have been placed at Yonge and Dundas Square, the Gardiner Expressway and transit shelters throughout the Greater Toronto Area.
In October 2017, SickKids launched its SickKids VS Limits fundraising campaign to build a new SickKids that will accommodate the best that medicine can offer, matching world-class expertise with the best clinical spaces for patients. It is the largest fundraising campaign in Canadian health-care history, and just three years later, it is approaching the unprecedented milestone of one million donors, with 995,000 donors to date. Canadians can join the fight and be part of history by becoming a monthly donor at BuildTheNewSickKids.ca.
Agencies behind SickKids VS Limits Bravery Beads Campaign?
- Public Relations: Citizen Relations Canada [TCO]