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It is hockey season in Canada and Kruger Products [TCO], proud maker of Cashmere, Purex, Scotties, and SpongeTowels tissue products has just announced Kruger Big Assist, a national $100,000+ funding initiative designed to help minor hockey associations across Canada cover the cost of registration for hockey families in need of an off-ice assist.
Canadians can nominate their favourite local hockey association at BigAssist.ca until January 31, 2021.
“Hockey simply wouldn’t be hockey, without assists,” says Susan Irving, Chief Marketing Officer at Kruger Products. “They’re the greatest part of the game. Whether it’s a pass on the ice, help tying skates in the locker room, or carpooling to practice, assists bring our teams, community and country closer together. They make hockey Canada’s national game, and it’s why we’re committed to assisting minor hockey,” she explains.
To nominate a Canadian minor hockey association for the Kruger Big Assist, Canadians are encouraged to visit BigAssist.ca. Nominations can be written, or in video format, and must also reference one (or more) of Kruger Products’ four Es: Enable (enable more youth to play), Enhance (enhance the sport experience), Empower (empower youth to impact the community), and Encourage (encourage multicultural participation in the game).
Additionally to Kruger Big Assist, Kruger Products is the National Hockey League’s official tissue partner and intends to celebrate every one of the NHL’s 2020-21 Regular Season assists by making additional donations for each assist recorded. Additional details to follow.
Agencies behind Kruger Kruger Products #KrugerBigAssist Campaign?
- Public Relations: Strategic Objectives [TCO]