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COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.
Since May, Kia Canada has been doing their part to support Canadians as they have been impacted for COVID-19. The global automaker is continuing what they started with their Power To Give efforts and this week donated 60,000 medical-grade face shields to the Public Health Agency of Canada, to equip the country’s heroic frontline healthcare workers as they work tirelessly to heal their communities.
Produced in a re-tooled section of Kia Motors’ manufacturing plant in West Point, Georgia, the donation of face shields is an extension of Kia Canada’s Power To Give COVID-19 relief efforts. The face shields will be allocated to Canadian healthcare workers and dispersed equitably to provinces and territories by the Public Health Agency.
“We are committed to giving back to the communities that we’re so proud to call home, and we’re grateful to the Kia family that we’re able to provide support with these protective face shields,” says Elias El-Achhab, Chief Operating Officer at Kia Canada. “We have proudly served Canadians for over 20 years, and we want to do our part to give back to our great nation. From the cobblestone streets of Gastown, BC, to the beautiful coast of St. John’s, Newfoundland, Canada has our heart, and we will continue to seek ways to meaningfully make a difference,” he says.
This follows on the heels of Kia Canada’s donation of a generous contribution to Food Banks Canada within the brand’s Power To Give initiative, which provided a $200,000 donation nationally, as well as loaned vehicles to regional food banks to fight hunger relief efforts amid the pandemic.