3 Skills To Future Proof Your Career In Public Relations

Become A Member Today - PR In CanadaGet even more from PR In Canada

Want to learn more? View Individual & Corporate Membership options

Chance ChangeThe public relations is constantly changing, and role of a public relations person is also one that is constantly changing. As you look to have a long career in public relations here are 3 skills that you should consider:

 

What is Media Buying?

Media buying is when a buyer pays for “renting” media placements on all possible platforms (such as m TV, online, newspaper or magazine) which are available within a given time slot when it is convenient for the advertiser to place the ad. The Media buyer negotiates price and placement of the ad for the advertisers.

What is Media Relations?

Media relations refers to the relationship that a public relations professional working for an agency or company develops with journalists, while public relations extend that relationship beyond the media to the general public. This is usually accomplished by coordinating directly with the people responsible for producing the news and features in the mass media. (on the flip side this is the complete opposite to do)

Networking /Business Development

e creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way.