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On Friday, Harvey’s [TCO] kicked off their summer RV tour to thank frontline grocery store workers and communities from East to West, and will give away 50,000 free ‘Thanks’ burgers by the end of the tour.
The RV will be equipped with a number of safety features including the Bauer hockey sticks Canadians will recognize from drive thrus, as well as hand sanitizer stations, stanchions and signage with instructions for ordering.
“Frontline grocery store workers and Harvey’s Restaurant Associates have supported Canadians by providing food solutions throughout these challenging times,” said Chelsea Kellock, Senior Director of Marketing, Harvey’s Canada. “Harvey’s wanted to recognize and give back to our fellow food titans who are at the heart of their communities.”
Harvey’s has also announced the restaurant will be giving Canadians the chance to ‘pass along the thanks’ to their own community hero. Participants will be asked to share a photo at the RV and tag the deserving individual, who will then be eligible to receive a free coupon for their own ‘Thanks’ burger at their local Harvey’s. Those who would like to show their gratitude but are unable to visit the RV can still take part by sharing a story about their community hero on social media.
Agencies behind Harvey’s RV Tour Campaign?
- Public Relations: Agnostic [TCO]