Bonne Maman has now evolved the work they have retained Branding & Buzzing to handle for the brand and will now include the execution of a 360-degree digital 6-month marketing campaign across Canada. This would be the first for Bonne Maman engaging so heavily outside of couple annual programs and events. The main focuses will be summer cocktails and “home for the holidays” themes while integrating product launches and limited-edition releases. The campaign will consist of virtual events, influencer marketing, public relations initiatives, media buys, digital advertising, content creation and contesting.
The agency has been selected to launch Cattlemen’s Canadian digital presence with a comprehensive social media campaign in the foodservice space. As part of the initiatives, Branding & Buzzing will be tasked with content creation including photography and videography to help establish their brand’s range of BBQ sauces within the in foodservice industry. In addition, there will also be integrated media buy campaigns and an inaugural surprise and delight program to inspire chefs and culinary creators to ‘que creativity in their kitchens.