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Canadians are preparing July 1 as part of the celebration and pride of living in Canada. This year, ROYALE will be celebrating Canada Day with the 2019 Lou Marsh Award winner and reigning US Open Champion, Bianca Andreescu, by kicking off an exciting new partnership set to carry through the rest of 2020.
Like the ROYALE brand, Bianca is strong, proud and Canadian, this makes her a perfect ambassador to represent “Team ROYALE” on the world stage, especially as tennis looks to resume across the globe in the coming weeks.
As part of the partnership Bianca play a vital role in upcoming ROYALE campaigns. In the lead up to Canada Day, Andreescu has curated a Spotify Playlist on behalf of ROYALE, so that Canadians can celebrate with the Canadian artists and songs that get her pumped up before matches. It will be available for download starting on June 23, 2020.
“Headquartered in Dieppe, NB and with manufacturing facilities in Toronto, ON, Saint John, NB and Dieppe, NB, ROYALE, which is known as The Kitten Brand, has a strong legacy of being ‘Purr-oudly Canadian’,” said Jim Schedler, VP Marketing at Irving Consumer Products. “Bianca is one of Canada’s most exciting personalities, and we’re thrilled to be partnering with her this summer. Her commitment to her family, and proudly wearing the maple leaf around the world, truly echo the values of the ROYALE brand.”
Agencies behind ROYALE & Bianca Andreescu Partnership?
- Public Relations: Citizen Relations Canada [TCO]