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Are you ready to light up the grill this weekend? Maple Leaf Foods has something new just in time, their Maple Leaf 50/50 which are fusion protein products made with 50% premium meat and 50% plant-based and natural ingredients.
As part of the launch campaign Maple Leaf’s agency of record worked with established influencer partnerships to support the launch. A #GrillingforGoodness Social Media Live Chats to answer Canadians’ grilling questions and share grilling tips from the experts at Maple Leaf in the lead up to Canada Day and National BBQ Day on July 1. A number of TV segments were established and media blogger and influencer relations, including news release development and distribution.
Agencies behind Maple Leaf 50/50 Launch Campaign?
- Public Relations: Strategic Objectives [TCO]