Maple Leaf Foods Taps Influencers To Roll Out Maple Leaf 50/50

Campaign Corner
By Dave Forde / June 19, 2020
Share
Share
Share

Become A Member Today - PR In CanadaGet even more from PR In Canada

Want to learn more? View Individual & Corporate Membership options

Maple Leaf Foods 50 50Are you ready to light up the grill this weekend? Maple Leaf Foods has something new just in time, their Maple Leaf 50/50 which are fusion protein products made with 50% premium meat and 50% plant-based and natural ingredients.

As part of the launch campaign Maple Leaf’s agency of record worked with established influencer partnerships to support the launch. A #GrillingforGoodness Social Media Live Chats to answer Canadians’ grilling questions and share grilling tips from the experts at Maple Leaf in the lead up to Canada Day and National BBQ Day on July 1.  A number of TV segments were established and media blogger and influencer relations, including news release development and distribution.

Agencies behind Maple Leaf 50/50 Launch Campaign?

  

  • Public Relations: Strategic Objectives [TCO] 

 

Other Recent Public Relations Campaigns

#TakeoutDay Expands Initiative To Add Further Support For Local RestaurantsNovember 27, 2020
Purolator And Michaels Helping Canadians Stay Connected Through Creativity This Holiday SeasonNovember 23, 2020
Kevin Hart Partners With Brüush For Special Holiday PartnershipNovember 23, 2020
Tessa Virtue Is #FullOfLife In New Kashi* CampaignNovember 11, 2020
Schitt’s Creak Stars Catherine O’Hara And Annie Murphy Make A Call To Joy For The HolidaysNovember 2, 2020
Your organization needs the best talent, let The Connected One help you!
Recent Stories