Swoop Flies In To Support Healthcare Workersn With The The Frontline Fund

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Brands Supporting For GoodCOVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.


Swoop [TCO] has announced a new charitable initiative with The Frontline Fund, raising funds in Swoop-Swoop Announces Support for Canada-s Healthcare Workers Thsupport of Canada’s healthcare workers and hospital foundations.

Swoop will be making disposable masks available at check-in, for a suggested minimum donation of $2.00, with 100 percent of after-tax proceeds going directly to The Frontline Fund until August 31, 2020. Additionally, Swoop will donate $5.00 per traveller, per booking from new bookings made during the month of June1.

“As Canadians, we owe the health care professionals who protect our communities a debt of gratitude and our continued support in the battle against COVID-19,” says Charles Duncan, President of Swoop. “Swoop is proud to offer our support by contributing to funding for supplies, support and research.”

The Frontline Fund was created as a way for all Canadians and Canadian corporations to help arm frontline healthcare providers as they battle this public health emergency and to support northern communities and Indigenous health. 

The funds raised go towards supporting three main areas:

  • Supplies – personal protective equipment like masks, disinfectants, and disposable clothing; ventilators, diagnostic and testing equipment, digital infrastructure needed to enable virtual patient care;
  • Supports – Peer-to-peer mental health support, counselling, accommodation and food for healthcare workers that need to self-isolate, recognition and appreciation initiatives;
  • Research – Support for clinical and basic research, COVID-19 clinical trials, and vaccine development.