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Upper Deck Campaign Makes At-Home Education Fun With Hockey Cards

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

Brands Supporting For GoodCOVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.

With many sports being put on hold due to the spread of the coronavirus, The Upper Deck Company wanted to keep hockey fans engaged with the sport they a tremendous amount of passion for hockey.

Upper Deck - #MyMVP Nomination The Upper Deck Company launched their UD Educates program, which was designed to engage young hockey fans while they are learning from home using hockey cards and activities created by Upper Deck.  Turning to their agency of record, Brookline Public Relations [TCO] executed an awareness campaign for the program.

Campaign Results: Brookline secured partnerships with several NHL players, including Milan Lucic and Mark Giordano of the Calgary Flames, who used the materials to have fun learning with their kids. Their social posts and Upper Deck product giveaways helped spur interest in the program among families.

Upper Deck - #MyMVP Announcement

Agencies behind Upper Deck’s UD Educates Campaign?


  • Public Relations: Brookline Public Relations [TCO


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