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Kruger Products Expands #RollingItForward COVID-19 Relief Program, Adds Partnership With NHL

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Brands Supporting For GoodCOVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.

You have to hand it to Kruger Products [TCO], the manufacturer of tissue products for household, industrial and commercial has been extremely active doing their part to support those in need as a result of the coronavirus outbreak. Kruger Products has taken their #RollingItForward across Canada Kruger Products Partners with NHL Playerssuch as here and here.

Recently Kruger worked with Seven NHL players with the goal of inspiring Canadians to perform Acts of Neighbourly Kindness as they join Kruger Products’ ongoing, national #RollingItForward COVID-19 relief initiative. The players, including Vancouver Canucks’ forward Bo Horvat, Montreal Canadiens’ forward Phillip Danault, Toronto Maple Leafs’ defenceman Tyson Barrie, Edmonton Oilers’ defenceman Darnell Nurse, Ottawa Senators’ forward Anthony Duclair, Winnipeg Jets’ forward Mark Scheifele and Calgary Flames’ forward Milan Lucic, are all making donations to Food Banks Canada while encouraging Canadian hockey fans to participate.

“Hockey is Canada’s national winter sport, and NHL players rank at the top of their game and high in our hearts,” says Susan Irving, Chief Marketing Officer at Kruger Products, a 100-year, third generation Canadian company with operations across the country.

“There is always something meaningful you can do for others in this acute time of need,” says Montreal Canadiens forward Phillip Danault, who encouraged his followers to lend a helping hand by picking up some extra groceries for a neighbour.

Several Canadian TV personalities, including TSN’s James Duthie and Darren Dreger, Sportsnet’s Elliotte Friedman, TVA’s Louis Jean and Dave Morissette, RDS’s Marc Denis and Hockey Night in Canada’s Cassie Campbell-Pascall will echo the hockey players’ challenge for Canadians to take part in #RollingItForward on their respective channels.

Kruger Products [TCO] is also recognizing outstanding efforts by healthcare heroes with a $200,000 donation to The Frontline Fund, a network of more than 160 hospital foundations across Canada created to deliver resources to frontline healthcare workers protecting Canadians against COVID-19, as part of its #RollingItForward initiative.

Agencies behind Kruger Products Partners & NHL Players #RollingItForward Social Media Campaign?


  • Public Relations: Strategic Objectives Public [TCO


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