Call for entries now open...
Fastest Growing Awards
With the weather springing forward, Coppertone wants to help Canadians prepare for those glorious rays of sunshine and has introduced two new products – Coppertone Glow and Coppertone Sport Clear.
While spring is going to look a little different this year it should not stop us from enjoying life even if that is taking a walk, playing in the backyard or sitting on your balcony.
To celebrate the launch of new Coppertone Glow & Sport Clear enlisted the help of 1Milk2Sugars [TCO] who worked with various media and influencers across the country as part their brand awareness efforts. The outreach included a message that “Spring might look a little different this year, but it’s still important to practice proper sun care every day while on a walk, playing in the backyard or sitting on your balcony – until the days when we can blissfully get back to the beach!”
The new sunscreen was sent in a branded Coppertone tote bag along with a Tie-Dye Towel. The brand picked these towels because they are sustainable and a portion of the proceeds from the towels go towards marine conservation.
Agencies behind Coppertone’s Spring Launch Campaign?
- Public Relations: 1Milk2Sugars [TCO]