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COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.
As Jayman BUILT’s (Jayman) agency of record, Brookline Public Relations [TCO] was able to shift focus to support with proactive communications. Jayman’s resort-style community, Westman Village is home to the seniors of Journey Club, Westman’s Long-Term Seniors’ Residences. Given the nature of COVID-19, and the risks it poses to the elderly, Journey Club launched a series of socially-distant events to keep residents engaged, including daily exercise classes, courtyard sing-a-longs, virtual bingo and more.
Campaign Results: Brookline conducted proactive media outreach focused on highlighting how their client took creative measures to engage residents while upholding appropriate health measures and secured multiple media opportunities including mainstream and industry media. Here is a link to one of the media stories Brookline secured for Jayman.
Agencies behind Jayman BUILT’s Westman Village Campaign?
- Public Relations: Brookline Public Relations [TCO]