COVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.
Back in March, Beiersdorf AG launched their global “Care Beyond Skin” program where they donated more than 50 million Euro, 1 million liters of disinfectant to help fight the spread of COVID-19. Now Beiersdorf Canada, the makers of skin care brand NIVEA has announced local efforts to provide support and relief as part of their effort during the COVID-19 pandemic.
NIVEA has already donated $750,000 dollars to Food Banks Canada, Save the Children and the Canadian Red Cross to aid in Covid-19 crisis management; 78,000 units of hand sanitizer to health care facilities across Canada; and more than 150,000 units of NIVEA and Eucerin hand-care products to medical personnel whose skin is currently particularly strained.
The brand worked directly with Health Canada to determine the facilities in greatest need of supplies, donations were allocated and prioritized accordingly. The distribution efforts will benefit several hospitals including Jewish General Hospital in Montreal, Lions Gate Hospital in British Columbia and the University Health Network in Toronto, and even allowed for very special in person (contactless) drop off by Canadian Ice Dancer, Olympic Gold Medallist & NIVEA Canada Brand Ambassador: Tessa Virtue. NIVEA also relied heavily on their agency of record 1Milk2Sugars [TCO] to support this initiative.
Agencies behind NIVIA’S #ShareTheCare Campaign?
- Public Relations: 1Milk2Sugars [TCO]