Save-On-Foods Rolls Out $1 Million Campaign To Support School Kids In Western Canada

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Brands Supporting For GoodCOVID-19 continues to have an impact on all aspects of our daily lives, there have been so many stories about people doing their part to help, but PR In Canada wanted to share some stories about Brands Supporting For Good.


KidsSave-On-Foods is taking a big step to help kids in Western Canada during the COVID-19 pandemic, the grocery chain has committed $500,000 toward their $1 million fundraising goal aimed at giving kids easier access to school meal supports during the COVID-19 pandemic.

It is estimated that one in five school-aged kids in Canada relying on school-based nutrition programs, school closures mean many Canadian kids are unsure where their next meal will come from. Schools and community groups throughout Western Canada are working with parents to ensure vulnerable kids get the support they need, and Save-On-Foods and its partners are stepping up to help.

“We know that kids need nutritious meals and we are absolutely committed to helping these organizations continue their critical mission despite school closures. The work our community partners do to feed young Canadians is so important,” said Save-On-Foods President Darrell Jones. “We are grateful to Breakfast Club of Canada and our other partners who have joined forces with us to support our schools and students. I know our customers share our commitment to our communities and will blow us away with their generosity.”

On top of the $500,000 being donated, Save-On-Foods customers can donate $2 or 500 More Rewards points at the till of any Save-On-Foods, PriceSmart Foods or Urban Fare locations store, and the company will match up to a total of $500,000. Donations can be made in-store, or online through Breakfast Club of Canada, Backpack Buddies or I Can for Kids digital platforms.

Funds raised will be donated to Breakfast Club of Canada (the Club), which helps feed more than 243,500 children and youth in 1,809 schools across the country each year. The Club will in turn distribute funding and support to schools, community organizations, and other partners mobilized to get food supports to these kids as quickly and efficiently as possible.


Agencies behind Save-On-Foods Campaign?



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