Want to learn more? View Individual & Corporate Membership options
Life happens, there are ups and downs – belairdirect [TCO] wants Canadians to know they have your back in their latest adertising campaign called “The Gangs.”
In the latest campaign, a scene unfolds with dancers in the street having what appears to be a dance-off. Out of nowhere, a car narrowly misses the group of dancers and unintentionally drives into a house. Capturing the attention of the neighbourhood, a brief back-and-forth occurs between the driver and homeowner, but the tension lifts when the crowd learns about belairdirect’s forgiveness products.
The unique storytelling approach takes a light-hearted, colourful and playful approach to showcasing belairdirect’s claim forgiveness products for home and auto policies.
“We had a lot of fun producing belairdirect’s latest campaign. With the success of our storytelling platform, our ad creates ‘ah-ha’ moments for the audience. Proving to resonate with customers, this campaign continues on with an amusing moment without being overly promotional,” said Humberto Valencia, Vice President Marketing & Digital Strategy at belairdirect. “Insurance provides peace of mind and this is why it is the focal point of our new campaign.”
The campaign will include TV spots , online videos, radio, digital, billboards and social elements and will be predominately seen in Quebec, Ontario, Alberta and British Columbia starting March 9, 2020.
Agencies behind belairdirect “The Gangs” Campaign?
You have reached content that is available to Pro+, Essential, Premium or Platinum members only.