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belairdirect Takes Over The Streets In “The Gangs”

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belairdirectLife happens, there are ups and downs – belairdirect [TCO] wants Canadians to know they have your back in their latest adertising campaign called “The Gangs.”

In the latest campaign, a scene unfolds with dancers in the street having what appears to be a dance-off. Out of nowhere, a car narrowly misses the group of dancers and unintentionally drives into a house. Capturing the attention of the neighbourhood, a brief back-and-forth occurs between the driver and homeowner, but the tension lifts when the crowd learns about belairdirect’s forgiveness products.

The unique storytelling approach takes a light-hearted, colourful and playful approach to showcasing belairdirect’s claim forgiveness products for home and auto policies. 

“We had a lot of fun producing belairdirect’s latest campaign. With the success of our storytelling platform, our ad creates ‘ah-ha’ moments for the audience. Proving to resonate with customers, this campaign continues on with an amusing moment without being overly promotional,” said Humberto Valencia, Vice President Marketing & Digital Strategy at belairdirect. “Insurance provides peace of mind and this is why it is the focal point of our new campaign.”

The campaign will include TV spots , online videos, radio, digital, billboards and social elements and will be predominately seen in Quebec, Ontario, Alberta and British Columbia starting March 9, 2020.


Agencies behind belairdirect “The Gangs” Campaign?

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