Continuing on what has been a strong start to 2020 so far, Toronto-based Strategic Objectives [TCO] has now secured two more clients following a competitive review. Strategic Objectives has been named Agency of Record (AOR) for Public Relations and Influencer Marketing for Groupe Marcelle, the largest cosmetic manufacturer in Canada. Groupe Marcelle portfolio of brands including Lise Watier, Marcelle, Annabelle Cosmetics, and CW Beggs & Sons.
Strategic Objectives has been a proud partner of Groupe Marcelle since 2017, working with the company’s internal social media team to build its social and digital presence in Canada. This new mandate expands the agency’s involvement to include public relations, product launches and seasonal brand previews.
KEEN, an independently owned outdoor footwear brand has retained Strategic Objectives as their Canadian Public Relations Agency of Record (AOR). The agency will be responsible for all national public relations and communications, supporting ongoing initiatives and new product launches.