Nominate a #WowMom today! »

Major League Soccer Canada And Kellogg Canada

CannabisIf your agency supports companies in the Cannabis space, then we want to hear from you.

Major League Soccer CanadaThe maker of such brands as Cheez-It, Pringles, Rice Krispies, Pop-Tarts is joining forces with Major League Soccer Canada to support the sport across Canada.  Kellogg Canada has signed a new partnership with Major League Soccer Canada  which brings a multi-touchpoint marketing campaign designed to connect MLS fans across Canada with Kellogg’s portfolio of iconic brands. Together, MLS and Kellogg will bring Canadians exclusive opportunities including a series of exciting sweepstakes with premium MLS prizing. Programming will also extend to the in-stadium fan experience and retail locations nationwide.

Kellogg will leverage the new partnership to engage with fans on multiple levels throughout the season, including the MLS All-Star Game and MLS Cup. Kellogg brands will be prominently featured during nationally televised matches on TSN and TVA, in addition to having a multi-channel approach with brand integrations across social and digital.