The maker of such brands as Cheez-It, Pringles, Rice Krispies, Pop-Tarts is joining forces with Major League Soccer Canada to support the sport across Canada. Kellogg Canada has signed a new partnership with Major League Soccer Canada which brings a multi-touchpoint marketing campaign designed to connect MLS fans across Canada with Kellogg’s portfolio of iconic brands. Together, MLS and Kellogg will bring Canadians exclusive opportunities including a series of exciting sweepstakes with premium MLS prizing. Programming will also extend to the in-stadium fan experience and retail locations nationwide.
Kellogg will leverage the new partnership to engage with fans on multiple levels throughout the season, including the MLS All-Star Game and MLS Cup. Kellogg brands will be prominently featured during nationally televised matches on TSN and TVA, in addition to having a multi-channel approach with brand integrations across social and digital.