In business, a crisis is one of those inevitable things that most businesses will have to go through at some point in time. However smart brands do their due diligence to prepare for a crisis before it happens or that unfortunate day when your brand makes the headlines. Global Public Affairs [TCO] team in Toronto has taken a number of steps to expand their Crisis, Risk & Issues Management practice for new and existing clients and leveraging the firm’s national expertise from coast-to-coast in this critical service area. To assist with the practice they have pulled together the firm’s national expertise in issues management, and overseen by Global Public Affairs’ Chair, Tom Clark who spent nearly 45 years at both Global News and CTV News. The team is also leveraging expertise from Rick Roth – Vice President, Andrea Chrysanthou – Director and Sophia Koukoulas – Senior Consultant.