Have you had a chance to visit the Northwest Territories lately? NWT Tourism is coming to a city near you in its lates campaign called, “NWT Will Change You.” Can you imagine riding with reindeer in downtown Toronto. Or guiding a dog team through the streets of Vancouver. Or even casting a line on the way to the office in Calgary. Throughout the months of February and March, a car equipped with 360° VR headsets will hit the streets of Toronto, Vancouver and Calgary. Passengers will get the chance to ride along with a migrating reindeer herd, marvel at the dance of the Northern Lights and feel what it’s like to paddle a glassy alpine lake under a midnight sun. These riders will also get the chance to be entered into a contest to win a trip for two to the Northwest Territories.
“Northwest Territories Tourism along with our partners at the Government of the Northwest Territories are so excited to show Canadians the world-class attractions here in the Northwest Territories,” said Cathie Bolstad, CEO of Northwest Territories Tourism.
The driver of the entirely wrapped car, decked out in NWT branding, will be able to take passengers anywhere they would like in the city within a 10km radius. The car will be available for pick ups at participating Hilton hotels from 8:00 a.m. to 6:00 p.m. and will be operating in the following cities on these dates:
The NWT Tourism’s new integrated marketing campaign was created to provide Canadians with a look at transformative travel experiences and adventures awaiting them in all five regions of the territory. NWT Tourism will showcase immersive VR experiences at three travel tradeshows in Toronto, Vancouver and Calgary.
Agencies behind the NWT Will Change You campaign?