Here Are 4 Influencer Marketing Trends That Will Dominate In 2020

Features
By Dave Forde / January 31, 2020
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Influencer marketing will continue to grow in 2020, here are 4 tips that you need to know:

Powerful tool that can steer an organization in the achievement of objectives. In the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. This shows that the future of influencer marketing is ripe with opportunities.

“According to a study, influencer marketing is set to become a $10 billion market by 2020”

1. Spotlight on Nano-influencers & Micro-Influencers

Larger brands are moving from macro- to micro-influencers due to rising costs and declining engagement rates of macro-influencers. Micro-influencers overtake top-tier talent, and 61% of consumers say they produce the most relatable content.

  • Nano-Influencers: 1K-10K Followers
  • Micro-Influencers: 10K-50K Followers
  • Mid-Tier Influencers: 50K-500K Followers
  • Macro-Influencers: 500K-1M Followers
  • Mega-Influencers: 1M+ Followers

“Influencers with 250-10,000 followers provide maximize engagement and authenticity”

2. Adopt a Storytelling Approach

  • Narrate the story in a manner and language that your audiences understand the best
  • Brand storytelling drives emotional engagement, resulting in enhanced business performance

“92% of consumers want brands to make ads feel like a story – One Spot”

3. Utilize Alternative Platforms

Important to have a keen awareness of where your target audiences are interacting.

List of the core platforms that marketers focusing now:

  • Instagram: 74%
  • Twitter: 51%
  • Blog: 45%
  • Facebook: 25%
  • YouTube: 16%

Pinterest Resembles Instagram

  • More than 250 million people use Pinterest every month
  • Fits well into the e-commerce business

TikTok Growing Very Rapidly

  • 1.1 billion installs as of March 2019
  • The best option for B2B & B2C companies with a younger target audience

“41% of TikTok users are aged between 16 and 24”

4. Video Content Will Grow

  • Videos have a maximum engagement rate across social media
  • Live videos of influencers engaging with the brand product will provide the highest ROI
  • Motion contents like gifs, stop motions, cinematographs, simulations will be of high demand

Short-Form Video Platforms

  • Snapchat
  • TikTok
  • Instagram

Long-Form Video Platforms

  • IGTV
  • YouTube
  • Facebook Live

“Videos get 135% more organic reach than images, status, and link posts”

“The user spends 3X more time watching live videos”

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