Influencer marketing will continue to grow in 2020, here are 4 tips that you need to know:
Powerful tool that can steer an organization in the achievement of objectives. In the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. This shows that the future of influencer marketing is ripe with opportunities.
“According to a study, influencer marketing is set to become a $10 billion market by 2020”
1. Spotlight on Nano-influencers & Micro-Influencers
Larger brands are moving from macro- to micro-influencers due to rising costs and declining engagement rates of macro-influencers. Micro-influencers overtake top-tier talent, and 61% of consumers say they produce the most relatable content.
- Nano-Influencers: 1K-10K Followers
- Micro-Influencers: 10K-50K Followers
- Mid-Tier Influencers: 50K-500K Followers
- Macro-Influencers: 500K-1M Followers
- Mega-Influencers: 1M+ Followers
“Influencers with 250-10,000 followers provide maximize engagement and authenticity”
2. Adopt a Storytelling Approach
- Narrate the story in a manner and language that your audiences understand the best
- Brand storytelling drives emotional engagement, resulting in enhanced business performance
“92% of consumers want brands to make ads feel like a story – One Spot”
3. Utilize Alternative Platforms
Important to have a keen awareness of where your target audiences are interacting.
List of the core platforms that marketers focusing now:
- Instagram: 74%
- Twitter: 51%
- Blog: 45%
- Facebook: 25%
- YouTube: 16%
Pinterest Resembles Instagram
- More than 250 million people use Pinterest every month
- Fits well into the e-commerce business
TikTok Growing Very Rapidly
- 1.1 billion installs as of March 2019
- The best option for B2B & B2C companies with a younger target audience
“41% of TikTok users are aged between 16 and 24”
4. Video Content Will Grow
- Videos have a maximum engagement rate across social media
- Live videos of influencers engaging with the brand product will provide the highest ROI
- Motion contents like gifs, stop motions, cinematographs, simulations will be of high demand
Short-Form Video Platforms
- Snapchat
- TikTok
Long-Form Video Platforms
- IGTV
- YouTube
- Facebook Live
“Videos get 135% more organic reach than images, status, and link posts”
“The user spends 3X more time watching live videos”