Auto maker Genesis has laced up its cleats and getting ready to make their Super Bowl debut with their latest advertisement and will air on during the Canadian broadcast of Super Bowl LIV. The spot will star musician John Legend and social Chrissy Teigen as the couple introduce the recently unveiled GV80 sport-utility vehicle. The commercial will serve as a kickoff to a year-long campaign featuring the dynamic duo.
“Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global level,” said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. “With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win.”
It will also share the new Genesis position of “Young Luxury” with the massive Super Bowl audience.
Agencies behind the Genesis Young Luxury campaign?