Joining in Toronto is Amanda King as Senior Account Manager bringing over ten years of PR experience under her belt; past roles at Revlon, Coty, and Nine West speak to her expertise in the beauty and fashion spaces.
Shaneel Anjum has been hired as the agency’s first Digital Marketing Manager. This newly created position to clients’ ever-growing demand for digital marketing and e- commerce. Previously she led marketing campaigns for clients such as Nuit Blanche, Scarborough Town Centre, and Vasanti Cosmetics, and can speak to every point in the digital marketing process from analytics to e-commerce to influencer marketing.
Over in Montreal, Alanna Ramgoolam joins the “Sugars” as Senior Account Executive, bringing with her over five years’ experience in PR in the fashion and beauty intersections. Having worked with national brands both in- house and on the Agency side, and representing brands such as Sephora, Dynamite, Rimmel London, The Bay, and Bestseller, Alanna excels in devising creative communication strategies and project management solutions.
Also in Montreal, Sara Baron-Goodman has been hired as the agency’s lead Copywriter. She has worked as a journalist and a brand copywriter, specializing in travel and food. She has cut her teeth writing for international brands such as Goodfood, Airbnb Plus, Plum Guides, and Secret Escapes, as well as media outlets in Montreal, Toronto, Paris, London, and Glasgow, before coming to 1Milk2Sugars.
Finally, Naeme El-Zein has joined our team in the Montreal office as the Sugars’ newest Social Media Account Executive. With over nine years’ experience in fashion, lifestyle and beauty marketing, advertising and editorial, Naeme specializes in bringing personality to brands through dynamic storytelling. She has previously worked with clients like SEPHORA, Vogue UK, PULP, and FLARE magazine, amongst many others.