Can you believe it has been over 20 years since the iconic Budweiser “Whassup” first aired? Now in preparation for Super Bowl LIV, Budweiser Canada has partnered up with Uber Canada to put a new twist on an old classic advertising campaign.
“We’re excited to be bringing ‘Whassup’ back after 20 years with a modern twist, while simultaneously sending a vital message around making the smart decision to not drive impaired,” says Mike D’Agostini, Director of Marketing, Budweiser Canada. “We’re thrilled to be working with a premier partner like Uber and proud to be taking the opportunity to use such a massive platform to urge Canadians to choose a smarter way home.”
With live in a smart technology age, so why not embrace it – the updated spot features smart devices uttering the iconic word, and in doing so, delivers an important message about making a smarter choice for getting around on game night.
On game day, the spot will close on a unique Uber promotional code only available on Super Bowl Sunday.
Agencies behind the Budweiser Canada Whassup