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Honda Canada recently launched a new environmental campaign entitled ‘Driven to Reduce Emissions Since 1948.’ The new campaign aims to help consumers reduce their personal carbon footprint. The awareness campaign posts government-verified vehicle CO2 emission ratings directly on Honda.ca for every model Honda sells in Canada. Similar to food service providers listing caloric information offering product transparency, vehicle Emission Indicator badges display the grams per kilometre driven emission rating, supporting informed purchase decisions for consumers.
“Bringing CO2 emission information to consumers’ attention aligns with our belief that lowering emissions of vehicles on the road in Canada is the best way for us to help combat climate change,” said Dave Gardner, President and CEO of Honda Canada Inc. “Our customers can still choose to drive a Honda vehicle for all of the traditional benefits we bring to the market, such as dependability, quality and reliability, while now being aware of their impact on the environment.”
The campaign also educates Canadians on Honda’s global philosophy and vision of reducing overall CO2 emissions from its products and all aspects of its business and manufacturing operations.
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