Alzheimer Society Rolls Out New Awareness Campaign

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For the third year in a row Alzheimer Society of Canada has pulled together Canadians living with alzheimer for another awareness campaign with the goal to change hearts and minds and tackle the ongoing discrimination they experience in their day-to-day lives.

Alzheimer Society of Canada-Canadians living with dementia break

“When did it become a crime to forget something?” asks Manitoba resident Tanis, a former nurse living with vascular dementia. “I want to get the word out that it’s nothing to be ashamed of, let’s get rid of that stigma so that people can talk about dementia and get the help they need.”

Tanis is one of many brave Canadians who has been enlisted to share her personal story in the Alzheimer Society’s nation-wide campaign, I live with dementia that was launched on January 6 as part of Alzheimer’s Awareness Month.

Spurred by alarming research indicating that 1 in 4 Canadians would feel ashamed or embarrassed if they had dementia, the campaign gives a voice to Canadians with dementia who are frustrated by the constant assumptions and misinformation associated with the disease.

“Unless you have experienced it firsthand, it can be difficult to appreciate the damage stigma can do to individuals and families facing dementia,” says Pauline Tardif, CEO, Alzheimer Society of Canada. “Too often, negative feelings, attitudes and stereotypes surrounding dementia dissuade people from seeking help and discourage others from lending their support. By providing a platform for Canadians to share their stories, we can cultivate empathy and compassion and help break down the stigma so that Canadians with dementia can live a full life.”

Since the launch of the first campaign back in 2018, over 65 Canadians with dementia, including caregivers, have taken a stand against the stigma associated with the disease.


Agencies behind Alzheimer Society of Canada Awareness  Campaign?



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