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MADD Canada Rolls Out “Project Red Ribbon” To Encourage Sober Driving


MADDAtlantic Canadians is getting a message from MADD Canada this holiday season as the charity has launched its Project Red Ribbon which aims to encourage safe and sober driving this holiday season.

The campaign started back in November and continues till the beginning of January, Project Red Ribbon raises awareness about the risks of impaired driving, and encourages motorists to always drive sober. It was launched alongside MADD Saint John & Area’s annual Tree Lighting ceremony during the Saint John Uptown Sparkles event at King Square.

During the campaign, MADD Canada’s Atlantic Region Chapters and Community Leaders will be out in their communities, handing out red ribbons and red ribbon car decals for the public to use as a symbol of their commitment to sober driving. The ribbons also serve as a powerful tribute to the victims and survivors of crashes involving alcohol and/or drugs.

“At this time of year, when holiday parties and gatherings are starting, it’s so important to share the sober driving message,” said MADD Canada Chief Operating Officer Dawn Regan. “We all have the power to prevent impaired driving by making responsible choices. If you’re going to be consuming alcohol or drugs, leave the car behind and arrange sober transportation. Encourage all your family and friends to do the same.”

Irving Oil has been the Official Sponsor of Project Red Ribbon since 2010. The company proudly displays the red ribbon decals on its fleet vehicles, providing a highly visible and travelling awareness message that is seen by thousands of motorists every day. The company also trains it drivers to identify and report suspected impaired drivers. Irving Oil employees across Atlantic Canada are proud to play a role in the campaign, by displaying a red ribbon and being ambassadors for safer communities.


Agencies behind the MADD Canada’s Project Red Ribbon Campaign?



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