Over Canadian children 30,000 are waiting to be adopted from foster care. Unfortunately a majority of these children linger in care for years and age out of the foster care system without an adoptive family. This puts them at an elevated risk of negative outcomes, including homelessness, incarceration and early parenting.
To help draw attention to this crisis, the Dave Thomas Foundation for Adoption-Canada is launching a breakthrough new campaign, ‘Up For Adoption,’ that coincides with November’s National Adoption Month.
As part of the campaign, a microsite was created which reveals that it’s not the animals in the ads who may be up for adoption — it’s the children, UpForAdoption.ca. People tend to pay more attention to animal adoption than foster care adoption. The Foundation has partnered with to create a new campaign that looks like a typical animal adoption campaign: ads featuring kids playing with adorable animals along with the call to action: “Your donation can help him/her find their forever home.”
Through its Wendy’s Wonderful Kids program, the Foundation provides funding to adoption agencies to hire recruiters who implement an evidence-based, child-focused recruitment model. Research in the United States revealed the model to be up to three times more effective at serving children who have been in foster care the longest, including teenagers, children with special needs and siblings.
To date, Wendy’s Wonderful Kids recruiters in Alberta, British Columbia, Manitoba, Newfoundland, New Brunswick, Nova Scotia, Saskatchewan and Ontario have found adoptive homes for 386 children, with another 86 in their pre-adoptive placements.
“While the Foundation sees a growing number of children positively impacted by Wendy’s Wonderful Kids, our work is far from done,” said Rita Soronen, President & CEO of the Dave Thomas Foundation for Adoption-Canada. “Funds raised through the ‘Up For Adoption’ campaign will provide the Foundation with critical financial support to continue expanding the Wendy’s Wonderful Kids program across Canada, ensuring that there are recruiters to give the children and teens still waiting to be adopted from foster care the time, resources and support they deserve.”
Agencies behind the Dave Thomas Foundation’s Up For Adoption Campaign?
You have reached content that is available to Pro+, Essential, Premium or Platinum members only.