By Dave Forde / November 18, 2019
Have you ever wondered the agencies brands are working with?
Who is their Agency of Record (AOR)?
Canada’s first premium and all-natural craft Caesar company, Walter Craft Caesar, rolled out their inaugural, limited-edition Holiday Caesar Mix.
The holiday season is a prime time when Canadians drink more Caesars than any other time during the year, and Walter Craft Caesar wants to be your Ceasar Mix of choice.
The Holiday Caesar Mix features lobster stock (in place of clam juice) and is paired with fragrant sage and tarragon for a unique, caesonal Caesar. The mix is pre-seasoned with hot sauce and Worcestershire sauce – simply add your favourite spirit, a squeeze of fresh citrus and enjoy.
The year Walter Craft Caesar partnered with Paul Mason – the Toronto model who went viral as “Fashion Santa” in 2015 – to create a fun, fashion-forward campaign to launch the new Holiday Caesar Mix.
“We’re thrilled to introduce our first, limited-edition mix to our existing line-up,” said Zack Silverman, Co-Founder and CEO of Walter Craft Caesar. “Of course, nothing says ‘premium holidays’ like Fashion Santa, so we are really excited to have Paul as part of the Walter team for 2019 – it’s been a lot of fun.”
The brand always wants to give back to a good cause and has partnered with Big Brothers Big Sisters of Canada. For every bottle of Holiday Caesar Mix sold, Walter Craft Caesar will donate $1 to the organization.
Agencies behind the Walter Craft Caesar Holiday Mix Campaign?
- Public relations – rock-it promotion [TCO]
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