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Canadian Restaurant Chain Seeks Media Buying Agency [Request for Proposal]

PR In Canada / Profectio has been approached by a Canadian restaurant chain who is currently seeking a Media Buying agency.  From the RFP:

  • expert media agency partner to assist us to effectively engage our primary and secondary target customers, remain top of mind, and drive traffic/transactions to increase sales.
  • Our ideal partner will provide the following services:
    • Forward thinking innovative strategic media agency
    • Data and analytics driven; campaigns created with measurable results
    • Media strategy for baseline & promo campaigns (brand, product or promotional focus)
    • Media Buy (traditional, digital, social media)
    • Strong experience and proven ability to create and launch innovative digital media campaigns
    • Ability to optimize during a buy/shift strategy
    • Present analytics & results
    • Provide recommendations based on results
    • Experience working with mobile apps is an asset


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